Creative Media - Audacity

Audacity is a free digital audio editor and recording application, available for group of operating systems. Audacity was created by Dominic Mazzoni and Roger Dannenberg at Carnegie Mellon University. Audacity won the SourceForge.net 2007 and 2009 Community Choice Award for Best Project for Multimedia. As well as recording audio, Audacity can also be used for post-processing a variety of different kinds of audio, including podcasts by adding effects such as normalization, trimming, and fading in and out. Audacity has also been used to record and mix entire albums, such as by Tune-Yards. It is also currently used in the OCR National Level 2 ICT course for the sound creation unit.

Creative Media - Photoshop

Photoshop is a graphics editing program developed and published by Adobe Systems. Adobe's 2003 "Creative Suite" rebranding led to Adobe Photoshop 8's renaming to Adobe Photoshop CS. Thus, Adobe Photoshop CS5 is the 12th major release of Adobe Photoshop. The CS rebranding also resulted in Adobe offering numerous software packages containing multiple Adobe programs for a reduced price. Adobe Photoshop is released in two editions: Adobe Photoshop, and Adobe Photoshop Extended, with the Extended having extra 3D image creation, motion graphics editing, and advanced image analysis features.

Creative Media

Creative media is a unique medium with its own set of tools, behaviours and etiquettes. So to really make an impact, theatres need to be prepared to invest time, manpower and most importantly, imagination, into their creative media strategy. Then, and only then can they expect to see real results, both financially and artistically.
With social media becoming more and more integrated into the way we communicate, interact and do business, the possibilities for theatres and theatres companies to use social media to promote, innovate and engage are limited only by their imagination (which for creative theatre types means the possibilities are endless).